✦ Monthly Squarespace Website Maintenance Checklist

Written By Karina Palacio

Here is one true thing from your experts here :) We know that skipping regular maintenance isn't just about keeping things tidy it’s about keeping your business safe and your investment worth it and strong. If you put a little regular attention to your site to keep it healthy, it will protect your business, and will save you from stressful (and expensive) surprises later. Here is a checklist for you to follow (we have also made on fillable PDF for you - how nice, hey? lol)

Check Website Speed & Performance

  • Test load times using tools like GTmetrix or Google PageSpeed Insights

    Slow sites lose 40% of visitors after 3 seconds, directly impacting sales

Review Security Settings

  • Verify SSL certificate is active and up-to-date
    Squarespace automatically issues and renews an SSL certificate for your domain if it’s connected and pointing correctly but if you want to double check here is what you need to do - Click HERE

Test All Forms & Integrations

  • Submit test inquiries through contact forms

  • Verify email notifications are working

  • Test payment processing if applicable

    Broken forms = lost leads and sales opportunities

USER EXPERIENCE AUDIT (Monthly)

Mobile Responsiveness Check

  • Test site on multiple devices (phone, tablet, desktop)

  • Check button functionality and navigation

Link Verification

  • Check all internal and external links for breaks

  • Verify social media links are current

  • Test download links for PDFs/resources

Content Review & Updates

  • Update business hours, contact info, pricing

  • Remove outdated promotions or events

  • Add fresh blog content or news

ANALYTICS & SEO MONITORING (Monthly)

Review Website Analytics

  • Check traffic patterns and bounce rates on Google Analytics 4 - I found this Youtube Tutorial to help you learn how to use it or use this beginner-friendly step-by-step to check your website traffic. (WE HIGHLY RECOMMEND YOU TO DO IT!)

    If you use Squarespace as your host go to: Analytics → Traffic Overview shows visits, page views, and device usage. Bounce rate requires Google Analytics.

  • Identify top-performing and problem pages

  • Monitor conversion rates

SEO Health Check

  • Review search rankings for key terms
    In Squarespace Go to Settings > Connected Accounts > Google Search Console (Or sign up directly at search.google.com/search-console)

  • Check for crawl errors in Google Search Console

  • Update meta descriptions for new content

Backup Verification

  • Confirm automatic backups are functioning

  • Test restore process occasionally

BUSINESS OPTIMIZATION (Monthly)

Update Products/Services

  • Add new offerings

  • Remove discontinued items

  • Update pricing and descriptions

Review and Update Testimonials

  • Add recent customer reviews

  • Refresh case studies

Check Email Marketing Integration

  • Verify newsletter signups are working

  • Test automated email sequences

🔴 RED FLAGS: When to Call for Help Immediately

  • Site is loading slowly (over 5 seconds)

  • Forms aren't sending emails

  • Payment processing is broken

  • Site isn't displaying properly on mobile

  • Analytics show sudden traffic drops

  • Security warnings appear

  • Backup system has failed

Need Help?

If any of these tasks feel overwhelming or you discover issues during your monthly check, don't hesitate to reach out. We can help you :)

Remember: A well-maintained website is a profitable website.

Karina Palacio
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